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company_seo_logo Marketing &Product Manager

China, Qingdao Xindong Road, 10, Other Industries, Marketing / Public Relations

Work location: China, Qingdao
Sector: Other Industries
Role: Marketing / Public Relations
Date of last update: 25/08/2026 Expiry date: 31/12/2999

Job description

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Position:

Marketing &Product Manager -Business Growth Focus

Who you are:

This is not a traditional marketing role.

We are looking for a commercially driven business builder who sees marketing and product management as tools to accelerate growth -- someone who understands customers, markets and products, identifies opportunities and turns them into measurable business results.

What you will do:

•     Responsible for the follow-up and management of product development, develop new products, expand product lines, follow up the entire process of product development, and ensure that products are completed on time within the expected delivery period;

•     Develop a proficiency & professional process for market research, competitive product analysis, product planning, and product life cycle management;

•     Study and Develop new market opportunity based on the current product family

•     Have a deep understanding of the products, systematically sort out and transform key information the core value and key selling points of the product;

•     Benchmarking of strategic products, in cooperation with the Group Product Management including online products and offline ones. Meanwhile to develop potential business in China, concerning new / customized / transferred products.

•     Responsible for the market planning of the company's products at different levels, specify the product's long-term competitive strategy

•     Assist other departments to solve product-related issues, improve all requirements for product information collection, including updates and ratio issues in the product life cycle, and compile them into the requirements document

•     Price positioning (linked to GRP defined by HQ) within the region, support price alignment where needed.

•     Lead reference for strategy execution, definition of “where to compete and how (KSF)”

•     Be reference for regional marketing/communication people to gain greater synergies of activities within the region & HQ.

•     Owner of documentation contents and execution (catalogue, pricelist, brochure) according to Group Communication direction.

•     Owner of the content and execution of web site and digital communication, according to Group Functions direction.

•     Training (customer and sales force): collection of the requests coming from the market.

•     Managing the portfolio of Customers/Prospects, product offer and account planning.

The profile we are looking for:

* A proven track record of business growth, ideally with clear examples of developing markets, increasing revenue, expanding customer bases or building successful product categories

* Strong commercial and sales orientation -- someone who naturally thinks in terms of customers, revenue and market opportunity

* Strategic thinker who can translate market and customer insights into concrete business, product and go-to-market strategies

* Entrepreneurial, proactive and hands-on, with the drive and ownership to turn ideas into results

* Strong understanding of how marketing, product management and sales need to work together to drive growth

* Comfortable operating with autonomy and taking responsibility for outcomes rather than simply managing functions

* Experience in machinery, light equipment or another relevant B2B / industrial environment is an advantage, but the proven ability to grow a business is the key criterion

* Excellent English and Chinese communication skills are mandatory

* Willingness to travel frequently within China and internationally

We are particularly interested in professionals who can point to tangible business results in their career — not simply marketing activities or product launches, but situations where they have built, transformed or accelerated a business.

Working Location:

Qingdao (and we are flexible to accept other location after alignment)

View details

Type of contract:Permanent job

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